Thursday, August 12, 2010

What's in a name?

As we start of on the next phase of our Tollhouse experience, setting up a remodeling business, we have been searching for the right name. Maybe you can help!

Our "market analysis", which consisted of me looking through the Yellow pages and the local newspaper, show a total of 24 general contractors and two handymen. I know there are more than that, but it's a good ballpark. Of the 24, all but six are titled by the person's name or initials followed by the word "Construction". A pretty no-nonsense bunch! That was my initial leaning as well, thinking it was straightforward, professional, and would be easy for people to find (IF they could remember the name Schlaefer, but I figure they could get to the "S" page and find it.) On the other hand, maybe we should go for something catchy...something that will give a clue as to the character of the business. In the past, Mark has informally called his company "CM Hammer" which is symbolic of:

- Connie & Mark (couldn't do it the other way...MC Hammer was already taken, which also made this name especially clever...so we thought!)
- "See 'im" hammer (get it...har har)

What could beat that? We've had a heck of a lot of fun kicking possibilities around, so I have to share--maybe you'll want to join in! We are thinking that we should use "remodeling" to focus on Mark's preferred line of work, versus "construction", which brings to mind new construction. OK, here goes, in no particular order:

ALTERED ESTATES REMODELING

ATTENTIVE REMODELING

BETTER WAY REMODELING

ON THE MARK REMODELING

COW PI REMODELING

ROCKET SCIENCE REMODELING: “We work smarter for you”

ROCKET REMODELING

THE CONSERVATIVE CARPENTER

THE CREATIVE CARPENTER

CONTRAILS CONSTRUCTION (an exception to the "remodeling" rule due to the irresistible alliteration)

INTEGRAL REMODELING

PRECISE REMODELING

DONE RIGHT REMODELING

SIERRA CREST REMODELING

TITAN REMODELING

ROLLING OAKS REMODELING

So...whadaya think?

3 comments:

  1. I would start with an "A" so you are one of the first companies that come up on the listings. ATTENTIVE REMODELING sounds nice!

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  2. CPR--Custom Professional Remodeling...we can revive any location

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  3. I like ON THE MARK REMODELING OR COW PI REMODELING

    ReplyDelete